WTT Levenger Newton Rollerball

Levenger Pen Refills


A few years ago whenever Levenger stopped offering pencils made by other manufacturers, i obtained a phone call from an aggravated client. “exactly what can you suggest you’re maybe not selling Pelikan anymore?” came the gruff male vocals on the line. “You got me personally into water feature pencils originally and from now on you’re just likely to offer your own brand? Big error.”

The customer was an attorney and a persuasive fellow, and I also explained my reasoning like this:

Clients could get Pelikans and other companies in other places, we told him, nonetheless they could just purchase Levenger from us. And just what clients bought the absolute most from Levenger had been, indeed, our very own pens. I wanted to pounce regarding the possibility and enhance our personal line of good writing implements. It would be an opportunity to explore new styles even though we had been at it, to produce our line of refills.

The client conceded I'd a spot after which finalized down by reminding myself we had been making a huge blunder.

We continued to describe ourselves to many disappointed consumers in our shops and over the telephone as well as in email messages. We had a lot explaining to do, since during the time we ended selling pens from other producers, Levenger had been the greatest retailer of good instruments for writing within the nation.

And today, I’m thrilled to report, we’re returning to offering those pencils from other
producers.

I guess we some explaining to do—again.

House windows into a unique globe

In fact, while focusing on our personal product development was the prevailing concern that we ended selling various other companies, there were various other factors and.

Good pens were very popular in late 1990s, gladly coincident utilizing the cigar-smoking trend. Although yen both for cigars and pencils dropped off a cliff at about the same time, all over time of the dot-com breasts. The fine-pen craze of waning several years of the twentieth century ended up being the final lucid minute of a dying client.

Because of the 1990s, fine-writing instruments ended up being a fashion business, with a gloss of technology about enhanced ink flow or opposition to leakages on airplanes. But those forms of technical developments were currently quaint—not like in the 1920s or 30s, when water feature pen technology had been leading-edge. In 1990s, fountain pen technical advancement had been laughable. At Levenger we joked about developing brand new fountain pen ink (which we did) while Microsoft had been coming out with its brand new version of Windows.

There was technical advancement going on with writing instruments, but it was in the highly computerized disposable-pen industry, since that is where in actuality the cash had been (and is nevertheless). It can take pricey machinery to make those cheap pens for offices, hotels and gasoline stations—those an incredible number of pencils we buy by the field and toss around as common home. (while the problem they give the fine-writing tools business is the fact that those low priced pens write quite darn really.)

The writing had been regarding wall for many years that fine instruments for writing were on the method to the rear of the cabinet. Almost all of the companies had been acquired by huge companies. There was clearlyn’t much brand new item development happening while the new owners focused on their big businesses. The luster had remaining good writing implements.



Share this article





Related Posts


Lighted Pen Refills
Lighted Pen Refills
Staples Pen Refills
Staples Pen Refills
Fountain Pen Refills
Fountain Pen Refills

Latest Posts
Waterman Pens history
Waterman Pens…
Savvy enthusiasts have actually known…
Lamy Palladium
Lamy Palladium
A Collective Review of the Lamy Dialog…
Lamy Studio Black Fountain Pen
Lamy Studio Black…
This is actually the Lamy Studio Fountain…
Waterman Serenite Fountain Pen
Waterman Serenite…
When I look at the reputation for the…
Pilot G 2 Pro
Pilot G 2 Pro
It is a hectic few days which means this…
Search
Featured posts
  • Lighted Pen Refills
  • Staples Pen Refills
  • Fountain Pen Refills
  • Cross Pen Refills UK
  • Zebra Fountain Pen Refills
  • Multi Refills Pen
  • Mont Blanc Pen Refills Amazon
  • Pen Refills Australia
  • Parker Jotter Pen Refills
Copyright © 2017 l www.fountainpenbiz.com. All rights reserved.