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Parker Pen Hong Kong


“These are old and traditional perceptions of higher end pencils, " Garcia said. "we wish visitors to utilize them to build some ideas. And then we tend to be concentrating on women because just as we have been males. The challenge for Parker is to reinvent the group of good writing instruments.”

Garcia said this will be done through brand-new in-store experiences and digital activations in China, Hong-Kong and Japan.

Garcia joined up with Newell Rubbermaid, Parker’s moms and dad business, in 2004. Newell Rubbermaid, an openly detailed Fortune 500 company, in addition has Waterman, Rotring, Paper Mate, Liquid Paper, Sharpie and Dymo.

Whilst each brand suits a unique market, she said Parker is the most iconic brand name within the profile. Parker’s global imaginative company is BBH, while its news company is PHD.



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